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Eliminating Carrying Costs on Real Estate Properties

Challenge:

Major Grocer / Retailer seeking to sell and realise maximum value for real estate properties no longer viable as store-front locations.

Solution:

Active provided payment in Trade Credit at maximum value. Client committed to purchase media through Active for a combination of Cash and Trade Credit.

Execution:

Working with their agency, Active placed regional tv and Out-of-Home. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal.

Benefits:

  • Client realised higher than liquidation value for the properties
  • Media placement according to established guidelines
  • Since the initial transaction, client has developed an ongoing , multi-year relationship with Active