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We have now experienced the enormous uncertainty these turbulent times have brought in the market and unfortunately, continue to bring. Many brands have had no choice but to shred their plans for 2020 and be as agile as possible, forced to shift their focus towards cashflow preservation. Often marketing budgets are first to be cut as they seek to yield noticeable returns quickly.
Published in Retail World October issue 2019
One of the biggest challenges for businesses today is slow-moving, unwanted stock. Stock that has had a change to its packaging, been delisted or even a cancelled order. For many and varied reasons your business can find itself with inventory that can weigh you down by clogging up your warehouse, get in the way of first line stock sales and in general “cost” more than you’d like to address what is better known as slow moving obsolete stock (SLOB).
Disruption, volatility, and speed of change; accompanied by ever-increasing complexity - these are the hallmarks of the What's Next Economy. It’s no wonder supply chain professionals are doing everything they can to keep costs down, gain more control and agility, and deliver new forms of value to add longevity to their business. As a company with commercial innovation at its core, Active International is colouring outside the lines: we’re making use of corporate trade as a tool to solve challenges with excess stock and/or improve the ROI delivered from existing media spends With us, adjustments and write-downs can become a discussion of the past.
Published in Retail World magazine, written by Cameron Swan, Group Managing Director, Active International
In an age of constant disruption and pervasive uncertainty, brands are struggling to keep up. As the market becomes more fragmented, competition is tougher than ever, with start-ups and ad technology platforms making waves across the market, causing disruption.
Year after year, marketers spend more in November than any other month; and the retail hype sees Christmas sales forecasts soar! Yet while Aussie retailers anticipate demand in a bid to avoid any problematic shortfalls in stock ahead of the silly season, come Christmas Day, any excess inventory is just as big a problem.
Believe it or not we’re all already preparing for the silly season. High sales expectations accompanied by the standard market challenges every retailer faces has stores ready to be filled with new products and warehouses ready to be overflowing.
Published in Retail World magazine
With summer only weeks away, many seasonal skewed brands are looking forward to finally launching their new product lines and flavours targeted to the festive season and warmer days. New lines are accompanied by and often have set up optimistic sales forecasts which rather look like sales ‘wish-casts’.