Insights

By Selina Martin, Head of Commercial, Active International Australia

As published in Retail World, October issue 2020

We have now experienced the enormous uncertainty these turbulent times have brought in the market and unfortunately, continue to bring.  Many brands have had no choice but to shred their plans for 2020 and be as agile as possible, forced to shift their focus towards cashflow preservation. Often marketing budgets are first to be cut as they seek to yield noticeable returns quickly.

Cameron Swan in an exclusive interview with Retail World talks agility and how businesses can navigate through the pandemic lifecycle a little faster than others. 

How a Corporate Trade model could help your business be agile in a year that has seen the impact of COVID-19 creating unforeseen circumstances, financial turbulence, and uncertainty. Read more ...

Published in Retail World October issue 2019

One of the biggest challenges for businesses today is slow-moving, unwanted stock. Stock that has had a change to its packaging, been delisted or even a cancelled order. For many and varied reasons your business can find itself with inventory that can weigh you down by clogging up your warehouse, get in the way of first line stock sales and in general “cost” more than you’d like to address what is better known as slow moving obsolete stock (SLOB). 

Disruption, volatility, and speed of change; accompanied by ever-increasing complexity - these are the hallmarks of the What's Next Economy. It’s no wonder supply chain professionals are doing everything they can to keep costs down, gain more control and agility, and deliver new forms of value to add longevity to their business.  As a company with commercial innovation at its core, Active International is colouring outside the lines: we’re making use of corporate trade as a tool to solve challenges with excess stock and/or improve the ROI delivered from existing media spends With us, adjustments and write-downs can become a discussion of the past.   

Published in Retail World magazine, written by Cameron Swan, Group Managing Director, Active International

In an age of constant disruption and pervasive uncertainty, brands are struggling to keep up. As the market becomes more fragmented, competition is tougher than ever, with start-ups and ad technology platforms making waves across the market, causing disruption. 

Cameron Swan, Group Managing Director, Active International talks about the company's recent transformation and how the business is expanding its commercial capabilities to help clients achieve more.