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Published in Retail World magazine, written by Cameron Swan, Group Managing Director, Active International
In an age of constant disruption and pervasive uncertainty, brands are struggling to keep up. As the market becomes more fragmented, competition is tougher than ever, with start-ups and ad technology platforms making waves across the market, causing disruption.
Year after year, marketers spend more in November than any other month; and the retail hype sees Christmas sales forecasts soar! Yet while Aussie retailers anticipate demand in a bid to avoid any problematic shortfalls in stock ahead of the silly season, come Christmas Day, any excess inventory is just as big a problem.
Published in Retail World magazine
With summer only weeks away, many seasonal skewed brands are looking forward to finally launching their new product lines and flavours targeted to the festive season and warmer days. New lines are accompanied by and often have set up optimistic sales forecasts which rather look like sales ‘wish-casts’.
Believe it or not we’re all already preparing for the silly season. High sales expectations accompanied by the standard market challenges every retailer faces has stores ready to be filled with new products and warehouses ready to be overflowing.
More than ever before, clients face the challenges of surplus, unsold stock or excess inventory, or simply are interested in ROI. Fortunately, there are ways of creating extra value for clients and business partners – with or without excess stock challenges. There has not been a better time for Corporate Trade.
With Amazon readying for Australian retail operations, e-commerce certainly shows no signs of slowing down. In fact, e-Marketer estimates that worldwide retail ecommerce sales will increase from $2.290 trillion in 2017 to $4.479 trillion by the end of 2021; meaning that retail businesses of all sizes should be preparing and gearing up for survival.