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Year after year, marketers spend more in November than any other month; and the retail hype sees Christmas sales forecasts soar! Yet while Aussie retailers anticipate demand in a bid to avoid any problematic shortfalls in stock ahead of the silly season, come Christmas Day, any excess inventory is just as big a problem.
Published in Retail World magazine
With summer only weeks away, many seasonal skewed brands are looking forward to finally launching their new product lines and flavours targeted to the festive season and warmer days. New lines are accompanied by and often have set up optimistic sales forecasts which rather look like sales ‘wish-casts’.
Believe it or not we’re all already preparing for the silly season. High sales expectations accompanied by the standard market challenges every retailer faces has stores ready to be filled with new products and warehouses ready to be overflowing.
Bringing multifaceted financial solutions to brands so they are able mitigate their risk and achieve more is a far different solution than we may have been considered for in the past.
In the national television marketplace each year, whether it’s broadcast or cable, ratings and delivery has reduced by an average of 11 percent and yet media prices have increased 8 percent compounded. One of our solutions was to create an unwired market platform.