With Media Agencies
Active International Australia works alongside media agencies to deliver Extra Value to clients. We currently work with top media agencies including Phd, Carat, Havas, OMD, Mindshare and Zenith Optimedia. We trade large media billings across TV, press, radio, OOH, digital and cinema.
Active’s involvement in funding your media spend should not change your current planning, approval and invoicing processes. By working with us you will be able to increment your marketing budget and unlock the value held in your stock, or ensure that your campaigns will deliver guaranteed ROI even before your ad is aired.
As part of the Corporate Trading process, Active will work with your media agency to identify areas of your plan that can be part funded with stock. We can make recommendations for additional areas to be included in the plan to maximise the value generated.
What makes this even better?
- We do not replace our clients’ agencies – they remain to negotiate and plan the media
- We do not undercut media agencies – all media is paid for at your negotiated rates
- We do not reduce the quality – all media acquired is as per your media plan
- We do not affect agency remuneration – we work on a net basis.
Food & Drink
Fast Food Chain
A known fast food chain were looking to use VOD for the first time, but were concerned about the potential new business that the digital campaign would generate. We worked in partnership with them to create an effective strategy prior to rollout.
Browse real life examples of how Active’s clients have benefited from our service.