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Journal Articles
Active International Fact Sheet
Active International 2004
Established in 1984 by seasoned media executives Alan Elkin and Arthur Wagner, Active International is the world’s largest corporate trading firm. From its inception, Active has successfully acquired underperforming assets - including surplus inventory, capital equipment and real estate - at up to wholesale, book, or retail value in exchange for cash and/or a trade credit which is used to offset future operating expenses.Download Brochure (137k)
Corporate Trade: A Value Creation and Cash Savings Opportunity
Active International - Financial Exectives International
In this report, the CFO of the world’s largest corporate trading company highlights the benefits of corporate trade and the related accounting implications. Companies typically recover only 15-20% of original value through normal cash liquidation channels for excess or underperforming assets, such as slow moving or short-dated merchandise, overstocks, real estate or capital goods. Corporate trade is an optionCreating Value Through Corporate Trade
Active International
The concept that business strategies should be judged by the economic value they create is commonly accepted in the business community. Companies often, in the ordinary course of business, inadvertently produce some amount of excess inventory, capital goods or real estate as technology advances, supply outpaces demand or changes in the business environment occur relative to the business in question.
In the Press
Barter's hard sell in local markets
The Australian 7 April 2005
MEDIA companies including the Ten Network, Southern Cross Broadcasting and the Seven and Nine networks' regional affiliates have begun to barter advertising inventory on the $20 million secondary advertising trading market.How to Make Money with Asset Management
Leaders Volume 27 No 4 (Oct - Dec 2004)
“We have a very simple message: If you have an under-performing asset, of any type whatsoever, call Active,” proclaims Alan Elkin. As chairman and CEO of the largest corporate trade company in the world, Elkin is something of a pioneer in the industry, with informed views on how to succeed. Since founding Active International in the early ’80s, Elkin has held the opinion that in the corporate-trade arena, “size is a significant factor in a successful business strategy.”Trio Barters Unneeded Assets for Ad Space or Time
Australian Financial Review (21 June 2004)
Three former advertising and media industry executives have found a new career: acquiring companies' unwanted assets and turning them into trade credits that their clients use to "buy" advertising time and space.World's Top Media Specialist Company's
Adage Special Report 2004
RECMA's Rankings By Worldwide BillingsCorporate Trade or Barter -- An Ongoing Phenomenon
AAAA - September 2003
Over the past 20 years, the AAAA has been studying the growth of barter among clients and has offered several points of view to those interested in pursuing this type of deal. Corporate trade, also known as corporate barter, has been in use for about 40 years in one form or another. The practice tends to gain more favor during recessions as companies find themselves with an excess of inventory.Corporate Trading - A Look at Active International and its Influence on the Real Estate Market
Business Development Outlook October 2003
In a market that is cramped with constrained liquidity and depressed by declining property values, companies all over the world are finding themselves stuck with under-performing assets. These may range from excess or slow-moving inventories to unoccupied real estate or equipment. Selling these assets at market price can mean huge losses, but in many cases, holding onto them as property values decline is even more detrimental.
An International Focus
- How to Make Money with Asset Management Leaders Magazine 10/04
- Toys R Us Sells Montvale Property for $15.4 Million The Record 9/04
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