Automotive Client

Issue:

A key client wanted to use Trade Credit to part fund the purchase of a new fleet of vehicles for their sales representatives.

Solution:

Active procured the required vehicles from a leading car manufacturer, part paying for the vehicles in Trade Credit. The car manufacturer then used the Active Trade Credit to part fund their media spend. The client was able to purchase the vehicles with payment in both Trade Credit and cash.

Benefit:

  • The client was able to fund a new fleet of cars for a reduced cash cost
  • The car manufacturer secured a new fleet customer
  • The car manufacturer sold 90 cars for full value
  • Both the client and the car manufacturer used Trade Credit to part fund their media costs