Information for Agencies
Are my rates affected by the inclusion of Active?
No. Any media traded through Active is placed and delivered at the Agency negotiated rates. Active ensure the Agency always retain control in the negotiation.
How do I ensure that Trade Credit utilisation is maximised for my client?
Active recommends the following process is followed:
- The Agency should agree with our client an investment strategy that can maximise the use of Active's media partners
- The Agency should then inform Active prior to the negotiation of any upcoming activity
- The Agency should then brief the media of Active's involvement during their negotiations so that Active trading partners can be aware of Active involvement and include Active in their response
Will our Agency commission be affected?
No. Agency remuneration remains unaffected.
Does the inclusion of Active affect the quality of our campaign?
No. All activity booked through Active is delivered as per the normal Agency terms for that client.
Are Metro TV campaigns visible in Holdings?
Yes. All schedules are loaded into Holdings as normal, allowing each campaign to be monitored in the usual manner.
Who are Active's media trading partners?
Please contact Active for details.
What are the benefits for my Agency of working with Active?
The inclusion of Active as part of the service an Agency offers a client will differentiate the Agency from its competition by demonstrating a wider understanding of its clients business challenges and creating an additional way of delivering media efficiency.
Does working with Active create more work for me?
Marginally, but Active will make this as painless as possible for you.
How do I know if my client can benefit from working with Active?
Active has numerous models which can demonstrate additional value for clients. We recommend you contact our office in order to ascertain how our model can work best for your client.
