Case studies

RETAIL Trade Credit Solution

Trade Credit Solution. Distressed stock
Trade Credit Solution. Distressed stock

In a fast moving consumer driven marketplace, companies can often find themselves with excess, short dated or obsolete stock or assets which are tying up capital that could be better utilised within the business or are facing a write down in value. Active classic solution allows clients to use these assets to part fund future marketing activity or business costs, releasing the capital or realising Extra Value from the asset.

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The challenge

The leading household appliances rental company faced ongoing challenges with clearing their ex-rental electronics stock. They placed a value of $160,000 on its excess stock however, the resalable value was only $50,000.

Our solution

  • Active identified an alternative remarketing channel which was in line with the restrictions set out by the client and the stock clearance was therefore approved.
  • Active purchased the stock at its original price of $160,000 paying in Trade Credit, which could be utilised to part-fund media.

  • The media agency was then asked to join the collaboration with Active, including Active Trade Credit in their client's media placement in order to fulfil and maximise theirTrade Credit utilisation.

  • The household appliances rental company client realised full value for the delisted product.

  • Also, they were able to use their Trade Credit to purchase media generating additional value back to the business. Overall the client was able to extend their media budget and trial new channels which increased their brand awareness and ROI.

The Benefits


Photo of Selina Martin

Contact us

If you would like to find out how Corporate Trade could benefit your business, get in touch with Selina Martin, Commercial Manager, Active International by email or phone.

+612 9466 9103

If I had my life to live over again I would elect to be a trader of goods rather than a student of science. I think Barter is a noble thing.

Albert Einstein

This solution could work for you if you...

  • Want to increase sales of a product

  • Want to introduce/promote a product to a new market

  • Are looking to increment marketing budgets