Case studies

FMCG Trade Credit Solution

Trade Credit Solution. Distressed stock
Trade Credit Solution. Distressed stock

In a fast moving consumer driven marketplace, companies can often find themselves with excess, short dated or obsolete stock or assets which are tying up capital that could be better utilised within the business or are facing a write down in value. Active classic solution allows clients to use these assets to part fund future marketing activity or business costs, releasing the capital or realising Extra Value from the asset.

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The challenge

Our client had delisted stock from a large retailer. They needed a solution that minimised the loss to the business and an alternate distribution channel to restore value.

Our solution

  • Active purchased the stock at its original listed price with Trade Credit.
  • The Trade Credit issued was three times the wholesale stock price.

  • Active then identified with the client areas of their procurement spend to utilise their Trade Credit which best fitted with their business requirements.

  • By partnering with Active, the client generated incremental spend allowing them to increase their marketing budget and trial new media channels.

  • The major packaged food brand realised full value for the delisted product that would have been a cash loss to their business.

  • In addition they were able to use their Trade Credit to take positive risks in trialling new media, generating additional value back to the business. The client was able to utilise their excess stock to part-fund their marketing and media budget to increase their brand awareness and ROI.

The Benefits


Photo of Anna Meaclem

Contact us

If you would like to find out more about our Corporate Trade business models and how this could be beneficial for your business, get in touch with Anna Meaclem, Commercial Manager, Active International by email or phone.

+61 2 9466 9109

If I had my life to live over again I would elect to be a trader of goods rather than a student of science. I think Barter is a noble thing.

Albert Einstein

This solution could work for you if you...

  • Want to increase sales of a product

  • Want to introduce/promote a product to a new market

  • Are looking to increment marketing budgets