Media Services

Active invests its own capital and goods and services with the media community, creating ownership media positions with a range of suppliers across most media sectors including, Television, Radio, Outdoor, Magazines, Cinema and Newspapers. These financial investments are the defining difference in our business approach that allows us to provide economic benefit to our clients.

By placing some of their Australasian media requirements through Active’s Media Services division, our clients are able to part pay with their trade credit, generating savings in cash flow.

To ensure the media placement process is seamless and provides full value, Active works closely with clients and their media agencies to meet pre-approved planning and buying specifications at every level, especially the delivery of client pricing benchmarks.

The client and their media agency retain total control throughout the media process.  Nothing is placed by Active without the client and agency’s written approval and all purchases are made on a net basis, to ensure the normal media agency/client fee arrangement is not impacted.

All media placed is of the same quality as that which would have been placed directly by the media agency. Active also monitor schedule integrity, including placement, positioning and posting.  Confirmation of performance is provided through a post buy analysis.